During my quick talk today that the ExactTarget Future of Marketing Tour someone tweeted! (FYI, Inbox Insight is a product my company sells, so this is basically a dream tweet.)
nibblesandbits said: Seriously…how DO you do it?! You inspire me!
Ah! This is so sweet. And slightly embarrassing. The first thing to note is that while I try to be really honest about my life this blog is still a highlight reel. And not because I’m trying to project an image (okay, maybe a little), but mostly because the internet is a vast place where crap lives forever.
Having said that, here’s a couple things that really work for me:
1. I have help. A lot of help. We have a full-time nanny and a housekeeper. And that’s with two kids in school “full-time” (separately can we discuss who defines full-time as done at 3pm? Or 1pm?) It’s a little extravagant, but also a huge part of keeping all the balls in the air. When there is no slack in the system that is when you get a high degree of tension and stress.
2. I have a great husband. I couldn’t do what I do if he wasn’t willing to be a fully engaged dad who is equally responsible for the two little people. (I hope he feels the same, but also hope he sees how much better his life and the lives of his kids are for the fact that he’s actively involved.)
3. I have a really flexible job. Don’t get me wrong – my job is very demanding. But when I’m not traveling I’m home nearly every night in time for dinner. I work most nights after they go to bed (that’s the demanding part), but that is totally acceptable in my company and broadly speaking in tech. If I was in a job that prized “face time” I would be seriously screwed.
4. I make eating well and sleeping enough priorities. When I eat crappy and don’t get enough sleep I’m cranky and I don’t work well. Making the time to eat and sleep is key.
5. I have processes, systems and checklists. Yes, actual checklists. And I make a meal plan every week. That combined with the nanny (who cooks during the week) makes #4 possible. I’ll try to write more about this later. It’s been a key element since the kids both went to school. (Example: I already have a list started for “back to school” and the kids are still IN school.)
6. I decide what is important to me and I don’t beat myself up over the stuff that isn’t. Dinner at home with the kids most nights of the week is super important to me. I’m willing to sacrifice other stuff for that. But I don’t bake. I have not made my kids so much as a cupcake, ever. We have a great bakery in our neighborhood. I don’t beat myself up that I’m not the mom who makes cupcakes.
7. I don’t watch TV. 🙂 (I honestly don’t mean that to sound obnoxious. I love TV and I have a few shows that I binge watch when I find a bit of time. But I don’t love it more than the other stuff I have going on in my life right now, so out it went.)
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